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This is Capitalism: Up Close, Inspired, Explained

Dec 29, 2021

Patricia O’Connell interviews Ron Jaworski, the CEO and Co-Founder of Trinity Audio about how a website can be “audified,” how audio increases the stickiness of a website, and some of the other use cases of audio powered by AI.

Listen in to learn more about engaging your audience with a new channel for consuming your content.

Key Takeaways:

[:26] Patricia O’Connell introduces Ron Jaworski, the CEO and Co-Founder of Trinity Audio.

[1:45] Ron describes the audience for audio content; particularly audio content converted from print through AI.

[2:47] Ron says AI voices are being created to sound more human, while human ears are becoming more tolerant to AI voices. He shares how people were given eight separate voice samples to rate between mechanical and human, and only 25% rated them all correctly as AI. Half could not be certain and 25% rated them all incorrectly as human.

[5:54] Men tend to prefer female AI voices; women are split between a preference for male and female accents.

[7:11] Localization of accents is a developing issue. Trinity Audio has just one U.S. accent, not separate accents for U.S. regions. The U.S. accent is separate from the U.K. and Australian accents. There are several Spanish accents, by country.

[9:11] What is the business case for content creators to use AI to create audio content from print? There is a boom in audiobooks, which can be consumed while doing another activity. Everybody is looking to consume audio. You should give them an audio option.

[11:49] How does Trinity Audio work? Ron gives a short explanation of how Trinity Audio can “audify” the written content on your website. Trinity also offers other robust products to deliver a larger audio experience. The basic building block is having the option to listen to an article.

[13:14] Ron describes how monetization and ads work with Trinity Audio.

[16:13] Before AI, hiring a narrator was the easiest way to convert text to audio. Ron estimates AI could audify the New York Public Library in a couple of weeks, rather than the years it would take for narrators to read all the content.

[17:59] The business case for periodical publications to audify their content is that it provides a channel to engage their audience with a new option to consume content and stay significantly longer on the page. Audio is about stickiness.

[20:09] There are use cases beyond audifying websites. Ron shares examples of sending audio messages and memos.

[24:00] Content that relies heavily on graphs and charts does not turn easily into audio form. But the audio portion can refer to visual components to be considered separately.

[25:22] The use of audio content will increase but there will continue to be a need for written content. Ron shares another use case of AI live interactivity in a classroom.
[27:38] Ron reveals the genesis of the name Trinity Audio.

[29:34] Patricia thanks Ron for being on This is Capitalism: CEO Stories.


Mentioned in This Episode:

Ron Jaworski
Trinity Audio